About Us
We transform the words on your website with a complete marketing renovation—so you can focus on running your business and your website can work harder.
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We renovate the words on websites using our holistic editing method to examine every word as part of an interconnected brand narrative that sells your business.
We use award-winning experience in creative writing and storytelling to rewrite, reorganize, expand, and trim the words on your website to give your business a polished and elevated voice where it matters most—online.
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We remodel your existing website with a marketing renovation by duplicating all the words, editing them, and delivering this back to you. We don’t require login access to anything. Simply paste our content straight into your website and reap the benefits of high-quality words.
As skilled business journalists, we make nuanced decisions that consider your whole website as one voice, ensuring your content is worth consuming by your prospects and by Google. Generative AI writing tools cannot do this effectively because artificial intelligence doesn’t understand the complex human emotions of how people make decisions.
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There has never been a greater need for experienced human editors to support businesses with high-quality website copy that gets them in search results and converts leads to sales.
Google’s renewed focus on high-quality copy will increase as the internet is flooded with generic AI copy. SEO and paid advertising will get prospects to your website, but low-quality content will drive them away in seconds.
If the words on your website are disorganized and unfocused, with typos, tone changes, and a fragmented voice on each page—your leads are gone and your wasted effort and expense redirects them to your competitors. We aim to prevent this and elevate your search ranking, user experience, and conversion rates with superior web copy that aligns with Google's EEAT signals (experience, expertise, authoritativeness, and trustworthiness).
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Our full website editing service differs from editing providers that offer website copy editing as a side dish with an instant quote model. We review your website first, including attached documents and pop-ups, and offer you a price before you pay a dime.
People want to buy from relatable brands that align with their values. Your brand story has to do lots of heavy-lifting to build trust, create a human connection, and solve your customer needs. For this, you need a real solution—not an artificial one.
We ensure your website delivers information when and where customers need it, and keep your brand voice consistent across your website.
Founder
Drew Tapley
Principal Consultant
Drew is a former professor of English and communications with over 15 years of experience as a copywriter and copyeditor in business communications and marketing, advertising, book and magazine publishing, and entertainment.
The millions of words he has written have appeared in thousands of pieces of content and dozens of websites, microsites, landing pages, and web pages for a broad scope of industries.
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Drew’s copy and communication strategies have helped launch and rebrand organizations, bring new products and services to market, manage crises, and raise the profiles of businesses and business leaders.
As a trained journalist, Drew practices both traditional and business journalism. He has been a ghostwriter and communications coach for six CEOs, other C-suite executives, and department heads from EVPs to director level. His publishing credits include international mainstream media, consumer and literary magazines, trade publications, industry journals, and popular digital sites.