Attract customers with superior words

We edit the words on websites so businesses grow and thrive in competitive markets

Website copywriting

Organize your message

Website Copywriting

Amplify your value

Website Copywriting

Become more competitive

Editing is more than typos and grammar

It’s about writing a compelling story that dares your readers to turn away and go elsewhere.

We work with the current copy on your website and turn it into a clear and captivating marketing message that sells your business FAST to rise above your competitors.

Website Copywriting

Captivate your audience in seconds

It’s crowded out there, and perception is reality—meaning prospects judge you on your words in seconds and won’t waste time scrolling through your content.

Don’t pay a fortune to create a new website or to write brand new content when we can refurbish and reimagine what you already have. This is faster and more cost-effective.

Website Copywriting

Quality words matter to Google

SEO and paid advertising can get prospects to your website, but inferior words will drive them away.

Your message is getting lost because your website is hard for search engines to index and even harder for customers to read. We remodel your existing words to elevate your search ranking, user experience, and conversion rates with quality content that aligns with Google.

Website Copywriting

Why work with us

Drew Tapley

Founder & Principal Consultant

Drew Tapley WebCopy Group

Drew is a seasoned web copywriter, journalist, and former professor of English and communications.

TESTIMONIALS

  • "The website copy renovation is fast, easy to review and implement, and has increased our customer engagement. I recommend this as a quick and effective way to improve your website and attract new clients."

    Cathy Garrido, Managing Principal. Altius Architecture Inc.

  • “Drew helped organize and focus our original copy for better flow and clarity. This enabled us to better position our expertise and sales message."

    Michael Porteous, VP Client Services, Promotion Solutions

  • “Drew's writing skills proved highly valuable in telling the Sienna story.”

    Brian Richardson, Chief Marketing Officer, Sienna Senior Living

  • “Drew is by far the most creative and diverse writer and editor I’ve ever worked with.”

    Rajinder Sidhu, Director of Product Design, Vidyard

  • "I hired Drew to write articles for my clients, and they are exceptional. He is a true storyteller who also understands the technical side of writing for a digital-first audience. Working with him on a recent website design project has been a pleasure. The website copy is well thought out and outlined in a way that has streamlined my design process."

    Laura Dunkley, Fractional CMO, Acorn Studio Marketing

  • “Drew has a knack for presenting best practices in a way that engages the management demographic of our audience.”

    Kristie Jones, Editor, Hospital News

  • "Drew has a unique talent for blending informative content with a warm, inviting tone that resonates with our target audience. Each section of our website flows seamlessly, guiding visitors through our offerings and creating an engaging and welcoming experience."

    Andrea Casco & Mildret Banegas, Founders, OLI Yoga & Pilates Studio

“In a world where capacity is no longer an issue and everyone can generate the same amount of content as you—unless you elevate the quality of your content, you will lose.”

— Meghan Keaney Anderson, Head of Marketing, Jasper.ai copywriting assistant

Why can’t AI do this?

Generative AI writing assistants are great at some things but not others. For starters, AI is not human and doesn’t understand the complex emotions behind how humans make decisions. The key is knowing what to use AI for and when it can do more harm than good to your business. 

“Large language models [artificial intelligence] have a very high wow factor, but they have no clue about your website. Don't use them for diagnosing potential issues with it."

— Gary Illyes, Search Analyst, Google

Member of

ACES the society for editing web copy group
Chartered Institute of Editing and Proofreading web copy group